SXSW Is Worth It (If You Know How To Work It)
I just got back from SXSW and true to SX form, I’m in need of some serious recovery. This was my 8th year in a row at the festival (save for the two years during the pandemic that it didn’t happen) and, as always, it was a blast. An exhausting blast. But a blast no less. And it flew by too fast.
Spotify’s New “Active Audience” Ain’t It, But We’re Getting Closer
Spotify just rolled this out to help you better understand how active your listeners are. But why does it matter and how does it help?