Tersha Willis

Ari Herstand - 08-20-2025

This week, Ari is joined by Tersha Willis, CEO of terrible* group, to discuss the role of merch in an artist’s income model.

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This week, Ari is joined by Mark Orr, founder of Lab Records, to break down modern indie label deals, marketing, and artist strategy.

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Get more fans. Make more money. Jumpstart your music career.