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SXSW Is Worth It (If You Know How To Work It)

I just got back from SXSW and true to SX form, I’m in need of some serious recovery.  This was my 8th year in a row at the festival (save for the two years during the pandemic that it didn’t happen) and, as always, it was a blast. An exhausting blast. But a blast no less. And it flew by too fast. 
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How Hopeless Records Approaches Influencer and UGC Music Marketing

This week, Ari is joined by Nicole Abea of Hopeless Records to discuss TikTok marketing, fandoms, and building artists today.
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