Shawn Mendes
Podcasts
How To Create an Artist Brand from Scooter Braun’s Creative Director
Jessica Severn, for 7 years, worked at Scooter Braun's company, SB Projects, doing creative direction. She spearheaded the campaigns of Shawn Mendes's "Wonder" and Justin Bieber's stuff over the past decade.
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Latest News
How the Major Labels Use AI Fans To Market Music
This week, Ari is joined by Joe Lim, founder of Floodify, to unpack the controversial future of music marketing, burner accounts, AI clipping, and the tactics labels use to drive viral success.
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