Reach Records
Podcasts
How a Direct-To-Fan Rollout Secured a Billboard Top 10
This week, Ari is joined by Dee Diaz, VP of Marketing at Reach Records, to break down Lecrae’s Billboard Top 10 album rollout.
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Latest News
How the Major Labels Use AI Fans To Market Music
This week, Ari is joined by Joe Lim, founder of Floodify, to unpack the controversial future of music marketing, burner accounts, AI clipping, and the tactics labels use to drive viral success.
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