Laurie Lee Boutet

Artist Manager on Viral Syncs and the State of Music Marketing

This week, Ari is joined by Laurie Lee Boutet of Wednesday Management to discuss the marketing behind The Beaches' breakout success.
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How the Major Labels Use AI Fans To Market Music

This week, Ari is joined by Joe Lim, founder of Floodify, to unpack the controversial future of music marketing, burner accounts, AI clipping, and the tactics labels use to drive viral success.
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