Ari’s Take is a music business education and artist advocacy company focusing on empowering musicians to have successful careers in the new music business.
Mission
Team
Ari Herstand
CEO"The poster child of DIY Music” – Forbes
Los Angeles based Ari Herstand is the author of the best-selling book How To Make It in the New Music Business. The book has remained at the top of the charts and is being taught in over 300 universities in the US and has been translated into multiple languages. He is the host of the Webby-award winning podcast, The New Music Business. As a musician he has played over 1,000 shows all over the world and has released 4 albums. As an actor he has appeared on various TV shows like Transparent, Mad Men and 2 Broke Girls. As a speaker he has spoken at SXSW, Music Biz, BBC One Introducing, NAMM, MusicTech, Berklee College of Music and UCLA. Some of his bylines include Variety, Music Connection, American Songwriter and Digital Music News. He fronts the 1970s original funk/soul immersive concert theatrical experience, Brassroots District.
Mikey Evans
CMOThroughout his 15 years in the music industry, Mikey “Spice” Evans has assumed numerous roles as an independent artist. Mikey worked as a percussionist for his band, The Fritz, while simultaneously building the brand to the point of gaining national representation and management. In addition to touring as an artist, he has experience with tour management, artist management, music marketing, festival production, venue logistics, and more. Mikey received his BM in Classical Percussion from the University of North Florida in 2011, and continues to be passionate about serving the independent artist world.
Allie Chipkin
OperationsAllie Chipkin is a folk singer-songwriter based in Brooklyn, NY. Originally from Poughkeepsie, she studied Musical Theatre at The Boston Conservatory and poetry at Skidmore. Allie has played her original music on The Tonight Show with Jimmy Fallon, sung the National Anthem for the Boston Red Sox at Fenway Park, and her songs have received honorable mentions in songwriting competitions across the country. Fans draw comparisons to Fiona Apple, Sara Bareilles, and John Craigie. Allie also performs stand-up comedy and founded a company that writes and records custom wedding songs called Give Love Originals (GLO).
Vo Williams
ATA InstructorVo Williams, is a Los Angeles based rapper, singer, songwriter, composer, and performer. He is an architect and pioneer of the emerging genre dubbed Epic Hip Hop, a sound widely used in Film.Growing up with a hunger for discovering new sounds and a love for creating, has made Vo’s sound a rich fusion of musical influences.
Angela Benson
Course CreatorAngela Benson is a business entrepreneur, music manager, CEO of Vitae Records, and a Professional member of the Recording Academy/GRAMMYs. She is most recognized for her work with internationally acclaimed R&B recording artist, Matt B. Born and raised in Chicago, Angela co-founded independent record label—Vitae Records—with her business partner and R&B recording artist Matt B, who also became the first artist signed under the imprint.
Matt B
Course CreatorInternational singer, songwriter, and Recording Academy/GRAMMYs Voting member ‘Matt B’ was born and raised in Chicago, IL. He signed to StarBase Records Japan as of July 2014. His hit single “Plain Girl” went #1 on the iTunes R&B Charts. His sophomore album DIVE released in January 2016 and achieved similar success, hitting #1 on the iTunes R&B Charts in less than 24 hours. After reaching critical acclaim in Japan, Matt’s imprint continued to spread overseas. His single "Color Blind" went viral in China, accruing over 158 million streams on the NetEase platform.
