"The poster child of DIY Music” – Forbes 

Los Angeles based Ari Herstand is the author of the best-selling book How To Make It in the New Music Business. The book has remained at the top of the charts and is being taught in over 300 universities in the US and has been translated into multiple languages. He is the host of the Webby-award winning podcast, The New Music Business. As a musician he has played over 1,000 shows all over the world and has released 4 albums. As an actor he has appeared on various TV shows like Transparent, Mad Men and 2 Broke Girls. As a speaker he has spoken at SXSW, Music Biz, BBC One Introducing, NAMM, MusicTech, Berklee College of Music and UCLA. Some of his bylines include Variety, Music Connection, American Songwriter and Digital Music News. He fronts the 1970s original funk/soul immersive concert theatrical experience, Brassroots District.

Throughout his 15 years in the music industry, Mikey “Spice” Evans has assumed numerous roles as an independent artist. Mikey worked as a percussionist for his band, The Fritz, while simultaneously building the brand to the point of gaining national representation and management. In addition to touring as an artist, he has experience with tour management, artist management, music marketing, festival production, venue logistics, and more. Mikey received his BM in Classical Percussion from the University of North Florida in 2011, and continues to be passionate about serving the independent artist world.

Vo Williams, is a Los Angeles based rapper, singer, songwriter, composer, and performer. He is an architect and pioneer of the emerging genre dubbed Epic Hip Hop, a sound widely used in Film.Growing up with a hunger for discovering new sounds and a love for creating, has made Vo’s sound a rich fusion of musical influences.