primary wave

Primary Wave Publishing on Sync Licensing Cover Songs and Legacy Recordings with Marty Silverstone

Marty Silverstone is Head of Sync at Primary Wave, overseeing licensing activity for Primary Wave’s music publishing and management clients. With staff in Los Angeles and New York, the dynamic Primary Wave Sync team is a key part of Primary Wave’s proactive marketing approach, constantly creating new opportunities and driving big ideas for music in film/TV, advertising, video games, and other visual media.
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Artist Manager on Viral Syncs and the State of Music Marketing

This week, Ari is joined by Laurie Lee of Wednesday Management to discuss the marketing behind The Beaches' breakout success.
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