glass animals

How Glass Animals Went Viral on TikTok

Ari Herstand - 01-26-2022

Griffin Haddrill is the co-founder and CEO of the leading viral marketing agency, VRTCL, providing marketing services for some of today's most popular artists. In this episode, he also discusses ways independent musicians can leverage TikTok in their own careers.

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How a Direct-To-Fan Rollout Secured a Billboard Top 10

This week, Ari is joined by Dee Diaz, VP of Marketing at Reach Records, to break down Lecrae’s Billboard Top 10 album rollout.

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glass animals

Latest News

How a Direct-To-Fan Rollout Secured a Billboard Top 10

How Hopeless Records Approaches Influencer and UGC Music Marketing

Southwest Airlines Broke the Law – Yes, You Can Carry Your Instrument On the Plane

How CD Baby Is Changing With The Times

The Unauthorized AI Remix Became a Global Hit, How This Label Dealt With It

Get more fans. Make more money. Jumpstart your music career.