The Instant Music Business Bestseller
# 1
#1
Amazon #1 Performing Arts Industry
#1
Amazon #1 Music Business
#1
Amazon #1 Musical Philosophy & Social Aspects
5 Stars

“The best ‘How To’ book of its kind. Highly recommended.”

Music Connection Logo
5 Stars

“An indispensable and comprehensive manual on how to navigate the modern music business.”

Forbes
5 Stars

“The best ‘How To’ book of its kind. Highly recommended.”

Music Connection Magazine
Music Connection Logo
5 Stars

“The go-to source for navigating the industry’s dire straits. A must-read for musicians.”

Billboard Magazine
Billboard Magazine

How to Make It in the New Music Business

Practical Tips on Building a Loyal Following and Making a Living as a Musician

The “music industry bible” by Ari Herstand has been widely adopted by music schools and universities across the world, inspiring tens of thousands of musicians to stop waiting around for that big break and take matters into their own hands.

5 Stars

“The go-to source for navigating the industry’s dire straits. A must-read for musicians.”

Billboard Magazine
Billboard Magazine

How to Make It in the New Music Business:

Practical Tips on Building a Loyal Following and Making a Living as a Musician

The “music industry bible” by Ari Herstand has been widely adopted by music schools and universities across the world, inspiring tens of thousands of musicians to stop waiting around for that big break and take matters into their own hands.

Step 1: Get your copy of How to Make it in the New Music Business.

Print/eBook

Audiobook

Step 2: Claim your free extras!

Buy the book from your favorite bookseller, then forward your purchase receipt to [email protected] to receive your bonus materials.

Buy the book from your favorite bookseller, then forward your purchase receipt to:

to receive your extras!

Third Edition Companion Workbook

The 218 page Companion Workbook to keep you on track as you read How to Make It in the New Music Business, Third Edition. The workbook contains in-depth exercises based on the book. It is your personal accountability partner. Get the Instant Download Companion Workbook today!

Gramaphone

Extra #1: 70 Timeless Song Themes for TV and Movies

($24.99 value)

This list of song themes will inspire you to write and make your songs more syncable for TV and movies.

Gramaphone

Extra #2: The Essential 26 Things to do Before You Release a Single or Album

($12.99 value)

This step-by-step checklist outlines the top 26 tasks you need to follow before every release. Updated for 2023!

Gramaphone

Extra #3: The Live Show Blueprint

($59.99 value)

Contains 5 crucial checklists and guides that will help you get the gig, plan the dates, and not get ripped off in the end. Updated for 2023!

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What's new in the third edition...

10 Things This Book Will Teach You

Praise for How to Make it in the New Music Business

“It’s a fun and informative read for every artist out there looking to live off their creative craft. The book does a great job of explaining the process of generating royalties and career goals, all while delivering important info in a witty and wise tone that’s comprehensive but never condescending.”

RollingStone Magazine

“The music business bible. If you’re trying to build your music career, you have to read this book.”

Digital Music News

“This is the single best book on the current music business. An absolute must-read for every musician.”

Derek Sivers

Derek Sivers

Founder of CDBaby, Author

“There is a great divide between what the young musician thinks being a rock star is and what actually working as a musician entails. Ari fills in the blanks with his lighthearted yet blunt demeanor. He’s the informed older brother most of us never got in this crazy, confusing industry.”

Andy Grammer
Andy Grammer
chart-topping singer/songwriter

“Incredibly valuable. Not just for musicians, but for entrepreneurs and anyone else wanting to succeed in the music business. Ari has written the ultimate guide on how to make it in the music business. Incredibly detailed yet fun to read, this is the book that generations of musicians will rely on to build their careers.”

Distrokid
Philip Kaplan
Founder and CEO of Distrokid

“Ari is at the front of the front. He gets it. I’ve read a hundred how-to-make-it-in-the-music-biz books, and this one is today’s definitive, comprehensive manual.”

Patreon
Jack Conte
CEO of Patreon

“Everything you need to make it in the new music industry is right in this book!”

Justin Vibes

multi-platinum songwriter, artist, and vibraphonist, 8.5 million TikTok followers

“There are a lot of books that attempt to describe how to make and do ‘it’ in the music business. What sets Ari apart is his not only his insatiable curiosity, research, and conclusions but also the fact that he is a musician that has actually done the very ‘it’ he writes about. Reading Ari’s book teaches you what the music industry actually is, not what others think it should be.”

Jeff Price

Founder of TuneCore

“No one has ever laid out a roadmap to a successful music career in today’s world as Ari has in his book. Covering things like proper etiquette when emailing promoters to getting your songs placed in film and TV, Ari expedites the sometimes tedious process of learning what it takes to be a professional musician. If you want to take your career seriously, read this book.”

Red Light Management
Andrew Leib
Red Light Management

“The one book I wish I had when I started doing music four years ago. It’s the new bible for musicians.”

Gospel Lee

Gospel Lee

Billboard charting hip-hop artist

“Ari understands this space. He gives a tremendous amount of information. Anyone wanting to make music for a living should read this, period.”

Peter Hollens

Peter Hollens

2 billion video views

“Ari Herstand is a leader in the DIY music movement and has written the perfect recipe for success.”

Patti Silverman

Patti Silverman

SF MusicTech Summit, SXSW

Step 1: Get your copy of How to Make it in the New Music Business.

Print/eBook

Audiobook

Step 2: Claim your free extras!

Buy the book from your favorite bookseller, then forward your purchase receipt to [email protected] to receive your bonus materials.

Buy the book from your favorite bookseller, then forward your purchase receipt to:

to receive your extras!

What is this book about?

There has never been a better time to be an independent artist.

We are living in the midst of an industry renaissance, one that has left the record companies desperately struggling to maintain their prominence, as a subculture of dedicated, DIY (do-it-yourself) musicians have taken over.

Today, fans can communicate with their idols by simply picking up their phones. Artist are able to produce studio-worthy content from their bedroom and albums are funded not by record labels, but by generous, engaged supporters.

In the 2023 edition of How to Make it in the New Music Business, musicians are introduced to:

  • All the tools available today that helps the strapped-for-cash-and-making-music-in-your-garage artists get booked in venues weekend after weekend.
  • Strategies to effectively leverage your talent to actually make money.
  • How musicians of all levels will develop the mindset to be aware of new advancements both online and in real life to always stay in tune with a constantly evolving landscape.

Ari Herstand

"The poster child of DIY Music" - Forbes

Author. Musician. Advocate. Speaker. Podcast Host. CEO.

Los Angeles based Ari Herstand, is the author of the best-selling book How To Make It in the New Music Business (Norton / Liveright Publishing | Third Edition January 17th, 2023). The first and second editions remain at the top of the Amazon charts and has been widely adopted by music business schools worldwide.

His music business advice blog, Ari’s Take, has become the go-to resource for independent musicians on how to run a successful music career in the NEW music business. Herstand’s well-researched, relatable, no BS approach is why so many musicians continue to trust him for advice. He offers encouragement without condescension and maintains a “we’re all in it together” attitude not found elsewhere in the space.

Ari Herstand is an independent musician who has played over 700 shows around the country, has opened for or toured with Ben Folds, Cake, Matt Nathanson, The Milk Carton Kids and Ron Pope, has performed on Ellen, and has had his music featured in countless TV shows, commercials and films. He currently leads the 1973 funk project Brassroots District.

Ari Herstand Headshot

Ari Herstand

"The poster child of DIY Music" - Forbes

As Featured in

Fender
Vox Media
RollingStone
Forbes
Billboard
New Music Business
FOX
SXSW
Roland
NAMM
UCLA
Distrokid
TuneCore
CDBaby
Symphonic
Bandzoogle
The MLC
SXSW
Digital Music News
Disc Makers
SF MusicTech Summit

Step 1: Get your copy of How to Make it in the New Music Business.

Print/eBook

Audiobook

Step 2: Claim your free extras!

Buy the book from your favorite bookseller, then forward your purchase receipt to [email protected] to receive your bonus materials.

Buy the book from your favorite bookseller, then forward your purchase receipt to:

to receive your extras!

Amazon Reviews for How to Make it in the New Music Business

Goodreads Reviews for How to Make it in the New Music Business

How to Make in the New Music Business

Third Edition

“An indispensable and comprehensive manual on how to navigate the modern music business.”

© Ari Herstand 2022. All Rights Reserved.