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Ari Herstand

‘I Don’t Want to be the One-Armed Singer.’ Representation and Engagement in the Age of Instagram

I just got back from a couple weeks of traveling.This past week I was in NYC doing some TV interviews about the California 'gig economy' law AB5 which, if unchanged could single handedly crash the California music economy. I've been actively working to get the music industry an e...

I Met With Senate Majority Leader of CA About AB5. Here’s How It Went

I just left Senate Majority Leader of California, Robert Hertzberg’s office in Van Nuys. We were awarded this meeting based on the petition (started by Alicia Spillias and Adrianne Duncan) which now has over 30,000 signatures. SIGN IT!! If you've been out of the loop about the...

I Met With AB5 Author Assemblywoman Gonzalez. Here’s How It Went

Yesterday morning 5 musicians and I piled into my car at 7am (!!) and we made the excursion down to San Diego to Assemblywoman Lorena Gonzalez’s office to discuss the effects of California’s new law AB5 on the music community. If you’ve been living under a rock the past cou...

How To Switch Distributors Without Losing Stream Counts or Playlists

When my high school band released our very first (and only… RIP Jahaziwoga) CD, there was one game in town to get it sold online. That was CD Baby. Shortly after, they were the first and only company that allowed self-released artists to get their music into iTunes. Maintaining...

California’s Music Economy Is About To Crash

Photo: Paul Kitagaki Jr./The Sacramento Bee California is on fire. But this economic blaze will ignite abruptly on January 1st and will affect the California music industry so drastically that it could completely burn it down. As the fifth largest economy in the world and the...

22 Musicians Who Made It After 30

This is an excerpt from my new book How to Make It in the New Music Business (Second Edition). Grab it here. The question I get asked frequently by older musicians is “does age matter.”There’s no simple answer because it all depends on what your goals are. But I’ll tell...

So You Want To Kiss Her During a Songwriting or Recording Session

I just got back from a really inspiring songwriting retreat in Mammoth Lakes, California. It was organized by a singer/songwriter friend here in the LA scene. Five of us left the whirlwind of the city and escaped to the mountains. Each morning we went on a hike. Inspiration Quest...

Vulfpeck Funk Up Their DIY Movement at the Greek

Vulfpeck | Photo by Michelle ShiersYou’d be hard-pressed to find an act out today who has enjoyed as much success as Vulfpeck - without the assistance of a manager or a label. I’ve been following these funky trendsetters for the past four years or so and have seen them catapu...

Jamestown Revival Levitate at the Troubadour

Stefanie VinselIt’s funny how some venues consistently offer life-changing experiences. Maybe it’s the history of the room. Maybe it’s the quality of acts. Maybe it’s the sound system, the front of house engineer, the venue staff or the sight lines. Or maybe it’s just h...

How To Copyright 10 of Your Songs For $55

Let’s just start by saying the US copyright office needs to hire better web developers.I just went through the painstaking process of their electronic filing system. Although it has been updated over the years, the website looks and functions like it was built in 2003. It is no...

About Me

Ari Herstand is a Los Angeles based musician, the founder and CEO of Ari’s Take and the author of How to Make It in the New Music Business.
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Latest News

How I Reclaimed Myself After a Decade Long Relationship Ended

For the first couple months of living on my own, I was very unstable. I was living amongst boxes. I couldn’t unpack my former life into my new one until a friend came over and forced me to. I hadn’t quite learned how to stand on my two feet and hold myself up - on my own. I buried myself in work, in community, in live music and occasional sexual explorations which were fun, but confusing. 
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Kevin Garrett on Writing for Beyonce and Recording as an Independent Artist

My guest today is singer-songwriter Kevin Garrett. He is an extremely talented R&B, Neo-soul, and soul songwriter. It was such a treat to speak...

Are Spotify Pre-Save Campaigns Worth It? Feature.fm vs. DistroKid vs. Show.co vs. Smarturl

You can create a way for fans to save your song to their library or playlist in advance of the release. Why do this? If Spotify notices that your song gets a ton of saves or playlists on day 1, it will trigger their algorithms and potentially pop your song into various algorithmic playlists like Discover Weekly, Radio, Your Daily Mix, Releaser Radar, Radio, etc. And the more saves a song gets, the more likely a Spotify playlist editor will add it to a playlist.

Red Light Manager on When and How to Get Management with Andrew Leib

Welcome to the New Music Business podcast. Today's guest is my good friend, Andrew Leib. He's an artist manager at Red Light Management. He's...

Oprah’s Drummer Madame Gandhi on Feminism, Activism, Music Video Budgets as an Indie Artist

Today's guest is with Madame Gandhi (birth name Kiran Gandhi). She's an incredibly inspiring person, an activist, and feminist. She started her career drumming...