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Ari Herstand

Beauty School Drop Out (The Backup Plan)

I never had a backup plan. The moment you create a backup plan is the moment you accept that failure is an option. Convincing your parents that everything is going to be ok is still probably the most difficult thing a musician has to do - next to finding the right hair product....

Shows Sell, Events Sell Out

You can't expect everyone to come out to every show. Even if your favorite artist played multiple times a month in your city you wouldn't make it out to every show. People need a reason to devote an evening to your band. Being your friend may work for a little while, but a buzzed...

Friend Fatigue

You won't have fans at your earliest shows; you'll have friends supporting you. This is crucial for your early shows. You need to show the clubs that you can get a crowd out. The clubs don't care if the 50 people you bring out all live on your dorm floor or if they're long time f...

Gatekeepers

Once you get to know your scene better you'll notice that the gatekeepers at the top are friends with each other and they talk. If the top promoter in the city likes you and respects you then he'll tell the venue he works most with and also the music editor of the newspaper as we...

How To Be A Better Performer

There's nothing more uncomfortable then going to a show and feeling bad for the artist on stage. It's the feeling you get when you are watching a 13-year-old's piano recital, holding your breath as he clunks out the wrong notes on the brink of tears, while you hope...

Don’t Be Afraid Of The Phone

I've played over 500 shows and I booked the majority of these. I set up a 60 date tour around the entire country from scratch - starting without contacts for the majority of the cities. I've spent the better part of 4 years living on the road, making nearly all of my in...

About Me

Ari Herstand is a Los Angeles based musician, the founder and CEO of Ari’s Take and the author of How to Make It in the New Music Business.
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How I Reclaimed Myself After a Decade Long Relationship Ended

For the first couple months of living on my own, I was very unstable. I was living amongst boxes. I couldn’t unpack my former life into my new one until a friend came over and forced me to. I hadn’t quite learned how to stand on my two feet and hold myself up - on my own. I buried myself in work, in community, in live music and occasional sexual explorations which were fun, but confusing. 
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Kevin Garrett on Writing for Beyonce and Recording as an Independent Artist

My guest today is singer-songwriter Kevin Garrett. He is an extremely talented R&B, Neo-soul, and soul songwriter. It was such a treat to speak...

Are Spotify Pre-Save Campaigns Worth It? Feature.fm vs. DistroKid vs. Show.co vs. Smarturl

You can create a way for fans to save your song to their library or playlist in advance of the release. Why do this? If Spotify notices that your song gets a ton of saves or playlists on day 1, it will trigger their algorithms and potentially pop your song into various algorithmic playlists like Discover Weekly, Radio, Your Daily Mix, Releaser Radar, Radio, etc. And the more saves a song gets, the more likely a Spotify playlist editor will add it to a playlist.

Red Light Manager on When and How to Get Management with Andrew Leib

Welcome to the New Music Business podcast. Today's guest is my good friend, Andrew Leib. He's an artist manager at Red Light Management. He's...

Oprah’s Drummer Madame Gandhi on Feminism, Activism, Music Video Budgets as an Indie Artist

Today's guest is with Madame Gandhi (birth name Kiran Gandhi). She's an incredibly inspiring person, an activist, and feminist. She started her career drumming...