Ari Herstand

Last night I performed at what's now become ground zero for the LA singer/songwriter scene: Monday Monday.The Monday Monday series at The Hotel Cafe was originally started by singer/songwriter/FOH mixing extraordinaire Joel Eckels at Room 5 in January of 2013 (after filling the p...

I just left the studio last week where we finished the final tracking for my new funk project's debut record. For the past 8 months or so I have been working on this record on and off. My producer, co-front person and I tracked (mixed and mastered) one song to figure out if we we...

A friend of mine with a good following in LA just told me how she showed up to her show last night only to find out that the venue had cancelled it without her knowledge. Another touring artist I know discovered just two days before her LA stop that the promoter had a miscommunic...

I get it. It’s so annoying every time a new social site pops up or updates their platform and then you have to completely relearn it (or start to lean in). The DIY world was a hell of a lot simpler when there was just one social network that mattered: Myspace. But those years...

I bet you didn't realize that most cover videos on YouTube are illegal. Unless the artist worked with a Multi Channel Network (MCN) that had an agreement with the publisher, the only way the cover video could be legally monetized (uh, earn money from ads) was if the publisher hap...

Vanessa Wheeler at El Cid | Photo by Hannah Verbeuren Last Monday I judged an open mic contest at El Cid in Silverlake. There were 22 acts who signed up in advance of the night (many curated by El Cid's booker Michael McCarthy). I'd never been to El Cid before and was pleasantly...

It only took Twitter about 10 years, but they have finally opened up account verification to the non-elites. In the past, the only way to get a Twitter account verified was to know someone at Twitter. Seriously. I once asked a musician with the magical blue verified check mark ne...

I want to clear up a few things after yesterday's 9 Times It's OK To Ask Musicians To Play For Free bombshell. 99% of you got it was sarcasm. But for the 1%, heyyyyoooo! I got your emails. And also, I posted it to Digital Music News to reach the broader music community - namely...

I got a an email from one of my favorite singer/songwriters yesterday. I've been on his email list for a couple years now and I go to his shows whenever he plays in town - which is often because he lives here. In this email he discussed that he had all the songs written for his n...

I just released a music video (see above). It cost me exactly $0 to make and it looks pretty darn awesome if I do say so myself. Well, I can say so because I didn't make it. I kind of had nothing to do with it - other than writing and recording the song of course (and showing up...